About Us: Management

Kip Gregory, founder of The Gregory Group, is a specialist in creating and implementing successful business development strategies. The author of Winning Clients in a Wired World, he is recognized as one of the country’s leading authorities on improving sales productivity and creating business value using tools and resources you already own. (For more information about Kip’s book, visit http://www.winningclients.com.)

Mr. Gregory speaks to more than 100 audiences per year and is widely regarded for his ability to demystify technology and the sales process. Kip takes often confusing and overwhelming topics and makes them accessible, relevant, and actionable. “Eye-opening,” “practical” and “immediately applicable” are three of the terms most often used to describe his content.

Over the past decade, Kip has worked with hundreds of client organizations and more than 30,000 industry professionals at association conferences and with corporate clients throughout the US and Canada.

More than 30 years of experience in marketing and senior management across insurance, securities, banking, brokerage and direct marketing has given Kip a unique perspective on how to achieve competitive advantage in the financial service arena.

Before founding The Gregory Group in 1998, Kip spent 14 years developing and managing businesses for GE Capital and other financial services companies, testing and refining many of the strategies and tactics he now teaches. During that time his units created billions in assets and consistently surpassed their profit targets.